Hi Barbie!

 Posted by Bryan Takenaka

--

    Hi Barbie! If you came from our home page, you may have seen the gorgeous Margot Robbie on your screen. The year of 2023 brought the groundbreaking premiere of the Barbie Movie, which stood tall as an ultimate testament to the cultural icon and thought exercise of the Barbie character. On top of all that, Barbie flourishes in the media as inherently a consumerism heavy phenomena. The Barbie movie was historic because of its deliberate targeting towards an audience that was predominantly female. Touching so many hearts across the world, it was no shock that the marketing genius of Barbie would soon bleed over into our everyday lives.

Margot Robbie in some of her ICONIC Barbie-inspired looks. 

Source: The New York Times

--

    Following the movie and its marketing discourse, dressing in heavy shades of pink became a critical component to the film, where each girl can become uniform in their experience of little girls who admired dolls and dressed up in a doll-like fashion without any consequences of society's skewed perception of femininity that they've faced in adulthood. Hot pink in particular really trended as a color and made ways to the fashion world and media. 

A look at how Barbie's pink aesthetic took over the world. 

Sources: People.com, USA Today, Today.com

--

    Along with the premiere of the new Mean Girls movie, pink has became a huge trend in fashion, as stores start flooding their racks with pink variations of their clothes. Barbiecore hasn't just reached the red carpets, but has also became a symbol of empowerment, bringing strength and confidence to the embrace of femininity. Here are some staple, pink clothes you can add to your wardrobe to really represent the age of Barbie!

Pink Ruffled Romper

Source: Urban Outfitters

Price: $69.00

--

Go for Gold Seamless Crop Top in Pink

Source: Urban Outfitters

Price: $35.00

--

    Thank you for tuning in with us and diving into this pink revolution that the fashion world is adapting to from the rise of the Barbie movie!